Digg

Please review these guidelines and ensure that all advertisements you submit to the Digg Ads program comply. In addition, all Digg Ads must comply with and not violate the Digg Privacy Policy.

Digg reserves the right to reject or remove advertising that we deem contrary to our business or user experience objectives.

These guidelines are subject to change at any time and Digg may waive any of these guidelines at its discretion. If you believe an Ad infringes your intellectual property rights, please contact us at abuse@Digg.com.

1. Ad Specifications:
1. Character Limit: Your Ad must be within the character limits as follows: Title: 100 characters, Description: 200 characters.
2. Thumbnail: Your Ad must contain a thumbnail that is relevant to the content of the Ad and/or the landing page of your Ad. The thumbnail must be 50x50 pixels and in JPG or GIF format.
3. Sponsored By: Your Ad must include the accurate corporate name to be used in the "Sponsored by" field. The name must fit within 32 characters, and must include at minimum the name of the company submitting the Advertisement. You may also optionally include a brand name, provided it fits within the character limit. Exceptions to this policy are at Digg’s sole discretion and are valid only with written approval.
2. Landing pages / Destination URLs
1. Ads that contain a URL or domain in the body must link to that same URL or domain.
2. Ads must send users to the same landing page when the ad is clicked.
3. Landing pages cannot generate a pop-up (including "pop-overs" and "pop-unders") when a user enters or leaves the page.
4. Landing pages cannot use "fake" close behavior (ie. when a user clicks the 'close' icon on the page, the page should close down and no other behavior should result).
5. Landing pages cannot utilize "mouse trapping" whereby the advertiser does not allow users to use their browser "back button" and traps them on their site and/or present any other unexpected behavior (for example: navigation to another ad or page).
6. All Digg Ads and associated landing pages must adhere to the following restrictions:
1. Ads cannot mention or refer to Digg, its site or its brand in any manner, including in the title, body, image, or destination URLs;
2. Ads cannot use Digg logos, trademarks, or site terminology;
3. Digg site features cannot be emulated.
3. Ad Copy and Image Content
1. Ads must directly relate to the content on the landing page
2. Ads must clearly represent the company, product, or brand that is being advertised.
3. Ads cannot insult, harass, or threaten a user.
4. Prohibited Content
1. Ads must not be false, misleading, fraudulent, or deceptive.
2. Ads are not permitted for the promotion of inflating clicks or impressions on ads, such as pay-to-click, pay-to-view, auto-surfing, automated ad clicking, and other guaranteed traffic programs.
3. Ads cannot contain, facilitate, promote, or reference the following:
1. Offensive, profane, vulgar, obscene or inappropriate language;
2. Obscene, defamatory, libelous, slanderous and/or unlawful content;
3. Tobacco products;
4. Illegal drugs, drug paraphernalia, drug accessories and herbal drugs such as salvia and magic mushrooms;
5. Fireworks, pyrotechnic devices, explosives, ammunition, firearms, paintball guns, bb guns, switchblades, butterfly knives, brass knuckles, or weapons of any kind;
6. Gambling, including without limitation, any online casino, sports books, bingo, or poker;
7. Scams, illegal activity, pyramid schemes, or chain letters;
8. Contests and sweepstakes unless given permission by Digg to do so;
9. Get rich quick and other money making opportunities that offer compensation for little or no investment, including money making schemes positioned as alternatives to part-time or full-time employment;
10. Adult content, including nudity, sexual terms and/or images of people in positions or activities that are excessively suggestive or sexual, or provocative images in violation of community standards;
11. Escort services, prostitution, adult friend finders or dating sites with a sexual emphasis;
12. Adult toys, videos, or other adult products;
13. Spy cams or illegal surveillance equipment;
14. Web-based non-accredited colleges that offer degrees;
15. Inflammatory religious content;
16. Politically religious agendas and/or any known associations with hate, criminal and/or terrorist activities;
17. Content that exploits political agendas or uses "hot button" issues for commercial use regardless of whether the advertiser has a political agenda;
18. Hate speech, whether directed at an individual or a group, and whether based upon the race, sex, creed, national origin, religious affiliation, marital status, sexual orientation, gender identity, or language of such individual or group;
19. Content that advocates against any protected group, organization, or person, with the exception of candidates running for public office. Specifically, Content that attempts to revise history against the interests of a protected group are not permitted. A protected group is distinguished by its: Race or ethnic origin, Color, National origin, Religion, Disability, Sex, Age, Veteran status, Sexual orientation/Gender identity
20. Content that depicts a health condition in a derogatory or inflammatory way or misrepresents a health condition in any way.
21. Content that promotes academic aids such as 'test-taking' services in which someone takes an exam for someone else or academic paper-writing services providing custom/pre-written theses, dissertations, etc.
22. Content that promotes products or services to help someone pass a drug test such as drug cleansing shakes or urine test additives.
23. Content that promotes anabolic steroids, muscle-enhancing stacks and cycles, bodybuilding steroid supplements, and related content, irrespective of an advertiser's claims of legality.
24. Content that promotes data entry affiliate programs such as ads directing users to sites that promote the creation/data entry of more ads that direct users to the same site.
25. Content that promotes dialer-related products or services (e.g. something that cuts your chosen internet connection to establish a new connection via a premium rate number or service).
26. Content that promotes e-gold and e-gold related content, including without limitation e-gold exchange, investment or accounts.
27. Content that promotes products obtained from endangered or threatened species, including without limitation, the sale of products derived from elephants, sharks, tigers, whales, rhinoceroses, or dolphins.
28. Content that promotes false documents such as fake IDs, passports, social security cards, immigration papers, diplomas, or noble titles.
29. Content that promotes hacking or tools that aid in copyright infringement including (sites or products that: provide instructions or equipment to illegally access or tamper with software, servers, or websites; enable illegal access of cell phones and other communications or content delivery systems/devices; unlock copyright protection, such as some mod chips; descramble cable and satellite signals in order to get free cable services; result in copied or backed-up version of software, CDs, or DVDs not intended for personal use; circumvent digital rights management technologies or technical protection measures for copyrighted works)
30. Content related to illegal traffic devices such as radar jammers, license plate covers, traffic signal changers, and related products.
31. Content related to the sale or distribution of products or services that would violate applicable government export policies or trade sanctions.
32. Content related to issues deemed to be sensitive issues in Digg’s sole discretion.
5. Prices, discounts, and free offers
1. Ads cannot be deceptive or fraudulent about any offer made.
2. If an ad includes a price, discount, or 'free' offer, the destination URL for the ad must link to a page that clearly and accurately offers the exact deal the ad has displayed; and the ad must clearly state what action or set of actions is required to qualify for the offer.
3. Where products or services are being sold, it must be clear to the user what products or services are being offered and for what price. Products, services, or pricing should not be listed in footnotes, should not require scrolling from the point of purchase, and should not be buried in paragraphs of textual information.
6. Subscription Services
1. The advertisement of Subscription Services must comply with the conditions noted below and as determined by Digg in its sole discretion. "Subscription Services" may include sites that promote downloading ringtones, wallpaper, or text messages for predictions, love life advice, news, personality quizzes, or other entertainment services or any site that induces a user to sign up for recurring billing of a product or service.
1. The promoted website must clearly and accurately display the price and billing interval (such as per week or once per month) on the landing page as well as any page that prompts a user for Personally Identifiable Information (such as name, date of birth, phone number, social security number, physical addresses, or email addresses) or billing information (including, but not limited to, mobile phone number or credit card number).
2. If users sign up for the service by transmitting a code by text message, the price and billing interval must be clearly and prominently displayed beside the code.
3. If the service is a subscription, the website must provide a prominent opt-in checkbox or other clear mechanism indicating that the user knowingly accepts the price and subscription service. This should be on the first page where the user enters personal data, and the user should not be able to proceed without opting in.
4. All of the foregoing items should be located in a prominent place on your webpage, as determined by Digg in its sole discretion, and should be easy to find, read, and understand. For clarity, examples of non-prominent placements include, but are not limited to, using a footnote, using smaller font than other fonts on the page, placing anywhere that would require scrolling from the point of purchase, or placing within a paragraph of other text.
7. Solicitation of Donations
1. Ads soliciting funds must link to a landing page that clearly shows the tax-exempt status of the entity seeking funds (such at U.S. IRC 501(c)(3) status, or equivalent designation for other jurisdictions). In the case of solicitation for political donations, the Ad’s landing page must clearly state that all donations are not tax deductible.
8. Ads for Alcoholic Beverages
1. Ads cannot include content that might appeal to (or mislead) minors by implying that the consumption of alcoholic beverages is fashionable or the accepted course of behavior for those who are underage.
2. Ads cannot include or target any person under the legal drinking age in the region the ad appears, or be suggestive of the presence of those who are underaged.
3. Ads cannot portray or promote intoxication.
4. Ads cannot induce people to consume alcohol in excess, make references to the intoxicating effects of alcohol, depict activities that encourage excessive consumption or that encourage drinking at a rapid rate, or suggest the strength of the alcoholic beverage being advertised.
5. Ads cannot promote any giveaways as a reward for purchasing the alcoholic product.
6. It is recommended that the ad creative contain text that promotes drinking responsibly, eg. "Drink Responsibly" or "Drink Smart".
9. Copyrights and trademarks
1. Ads cannot include any content that infringes upon the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary right.
2. The advertiser must have intellectual property rights to the creative and be permitted to display such creative as advertising on the Digg Site.
3. Ads may not reference Content that promotes the sale of counterfeit goods (e.g. goods containing a trademark or logo that is identical with or substantially indistinguishable from the trademark of another).
4. Your Ad must not refer to Trademarks registered to third parties except in the case of fair use, such as competitive claims referencing a Trademark that are supported by content on the landing page.
5. Unless otherwise agreed by Digg in writing, your Ad may not use any Trademarks, service marks, or tradenames registered to Digg.
10. Spam, Scams, & Phishing
1. Ads cannot contain, facilitate or promote 'spam' or other advertising or marketing content that violates applicable laws, regulations or industry standards, including email lists that are not opt-in, bulk email software, and bulk messaging.
2. Ads may not promote sites collecting sensitive personal information or money with fake forms, false claims.
11. Incentives
1. Ads cannot offer incentives to viewers for clicking on the ad, for submitting Personally Identifiable Information (such as name, date of birth, phone number, social security number, physical addresses, or email addresses), or for performing any other tasks.
12. Downloads
1. Ads cannot contain or link, whether directly or indirectly, to a site that contains spyware/malware downloads, whether initiated automatically or manually by the user, or other auto-initiated downloads.
2. Ads cannot contain or link to a site that facilitates or promotes:
   1. Collection of demographic and usage information from a user's computer without the user's express consent;
   2. Collection or request of Digg usernames or passwords from any user;
   3. Proxying Digg usernames or passwords for the purpose of automating logins to the Digg site;
   4. Any software that (i) "sneaks" onto a user's system and performs activities hidden to the user, (ii) may alter, harm, disable or replace any hardware or software installed on user's computer without express permission from the user, (iii) is bundled as a hidden component of other software whether free or for fee, (iv) automatically downloads without Digg’s express prior approval, (v) presents any download dialog boxes without a user's express action, or (vi) may violate or infringe upon the intellectual property rights of any third party, including copyright, trademark, patent or any other proprietary right.
13. Health Claims and Miracle Cures
1. Ads may not promote unsubstantiated health claims or miracle cures, such as “Cure blindness today!”
2. Ads may not promote HIV home test kits.
3. Ads may not promote uncertified pharmaceutical products;
14. Grammar, sentence structure, spelling, and spacing
1. Ad text must be grammatically correct and contain proper sentence structure.
2. Ad text must be in complete sentences.
3. Ads cannot include excessive repetition (such as "buy, buy, buy").
4. Ads must use correct spelling.
5. Ad text must include grammatically correct spacing.
15. Capitalization
1. Ads must use proper, grammatically correct capitalization (such as capitalizing the first letter of all proper nouns and capitalizing the title of the ad).
2. Ads cannot include excessive capitalization (such as "FREE") or incorrect capitalization (such as capitalizing the first letter of every word in a sentence).
3. Acronyms may be capitalized.
16. Punctuation
1. Ads must include logical, correct punctuation.
2. Ads cannot contain repeated and unnecessary punctuation (such as "Buy now!!!").
3. All complete sentences (including if the ad title is a complete sentence) must end with a single punctuation mark. Sentences cannot end with ellipses, dashes, etc.
17. Symbols
1. The use of all symbols, numbers, or letters must adhere to the true meaning of the symbol.
2. Ads cannot contain repeated and unnecessary symbols.
3. Symbols cannot be used for the following:
1. To substitute for letters (e.g. "$ave" instead of "save");
2. To substitute for entire words (e.g. "&" instead of "and" or "$" instead of "cash/dollars/money");
3. As unnecessary abbreviations to shorten character count (e.g. "w/" instead of "with" or "@" instead of "at").
4. Symbols may be used for the following:
1. If the symbol is part of the product or brand name;
2. If the $ symbol is paired with a dollar amount (e.g. "Save $100 today");
3. If the # symbol is used for comparative phrases (e.g. "Voted the #1 site by NY Times").
18. Violation of any of the Digg Ad Policies may, at Digg’s sole discretion, result in the immediate removal of the violating ad, the removal of all ads from the violating advertiser, and/or the permanent ban of the violating advertiser from Digg.